About the Course
The Full Branding Master Program is a comprehensive 2-week course designed to provide participants with a deep understanding of branding strategies and techniques.
This course covers a wide range of topics including brand identity, brand positioning, brand communication, and brand management.
Participants will learn how to create a strong and memorable brand that resonates with their target audience and drives business success. Through a combination of lectures, case studies, and hands-on exercises, participants will gain valuable insights and practical skills that can be applied to their own branding projects. All online students have 1-year access to all course materials.
Schedule
Week 1:
Brand identity. Dubai case studies
Brand positioning. The difference between brand guidelines and brand books
Brand communication: Middle East market vs International market
Brand management: cultural differences and audience segmentation
Leading international branding agencies
Week 2:
Case studies in branding - international
Brand psychology
Branding and company's profit relation
Financial planning for branding
Hands-on exercise - creating a brand identity
Hands-on exercise - developing a brand positioning strategy
Hands-on exercise - creating brand communication materials
Hands-on exercise - brand management simulation
Final project presentations and feedback session
Who Should Attend
Marketing professionals seeking to enhance their branding skills
Entrepreneurs looking to establish a strong brand identity
Students interested in pursuing a career in branding
Business owners who want to differentiate their brand from competitors
Freelancers who offer branding services
Sales managers looking to enhance their target plans through brand psychology
Business developers, branding executives for upgrade qualification
Next batch
January 13-24, 2025
What Will You Gain
In-depth knowledge of branding principles and strategies
Skills to create a strong and memorable brand identity
Ability to effectively position a brand in the market
Knowledge of various communication strategies to engage with the target audience
Understanding of brand management techniques
Ability to create an effective brand message
Insight into online branding and social media strategies
Inspiration from real-world branding success stories
Networking opportunities with industry professionals
A certificate of completion to showcase branding expertise
Pricing
Course location
The Opus, Business Bay, Dubai, United Arab Emirates